El Shaddai Church “De Las Aguas, Florece” Campaign – Nashville, TN

Developed and designed the communications campaign, “De Las Aguas, Florece (From the Waters, It Blooms),” for Nashville, TN flood-damaged El Shaddai Christian Church in advance of Brandon Heath & Jason Ingram’s “Love Your Neighbor” benefit on behalf of the church. The project had a brief development window to produce print and online content. Campaign graphics were modified from the benefit poster art, with permission and support of the artist and event producer.

While assisting El Shaddai with debris removal and rebuilding after the May 1-2, 2010 flood, Robyn was asked by the pastor and his wife to solve a public relations problem … how to maximize the awareness-raising and fundraising potential of the upcoming “Love Your Neighbor” benefit. The church desired to tell their story – past, present and future – in a take-away piece that concert viewers could refer back to long after the event, as well as produce an ongoing plan to communicate both their value and their need.